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Side hustles can be lucrative gigs. If you act as a social media manager, your side hustle can not just make you money, but also bolster a local business, artist, or nonprofit organization.
Every business these days needs social media, but few know how to use it to their advantage. That’s where you come in. Doing it well requires a specific skill set. You’ll have to know how social media works as a marketing tool—not just as a platform for friendly engagement. Here’s what you need to know.
As a social media manager, you’re independent, at least until you sign on with a company. To get started with this as your side hustle, take a few key steps:
Develop your own personal brand and social following. This shows potential clients you know what you’re doing. Hopefully, they like what they see.
Network within your current industry or social circle. Get the word out about your new venture as a social media manager. Encourage friends to refer you.
Start small. Start with clients you know you can handle, whether that’s a friend’s art show or musical band, or your cousin’s booth at a farmers market. Small jobs help you develop a portfolio. From there, you can grow your client base.
Stay up to date with social media marketing. Look closely at the work that good social media managers do and emulate them as much as possible. What brands do you admire? Instead of distractedly scrolling through their feeds, analyze their strategy. You can learn a lot from their success.
Becoming a social media manager is within reach. For digital-minded entrepreneurs, it can be an ideal side hustle that earns you extra money. You can use your technical skills to bolster the reputation of an artist, nonprofit, or business. Take it seriously, start small, and you’ll be on your way to a new venture.