For those considering entering the world of online investing, ShareBuilder by Capital One is an easy and inexpensive gateway option. This full-service investment method provides you with the ability to take the process into your own hands. Or, if you’re less experienced, it gives you access to financial advisers who are ready to walk you through the system. As with any financial undertaking, this method has upsides and downsides to consider before jumping in. Keep reading for a full overview of ShareBuilder basics, so you can decide if this investment process is right for you.

The Pros of ShareBuilder

One of ShareBuilder’s greatest advantages is its convenience — the services are available entirely online, so you can open your account and maintain it from the comfort of your own home — without ever setting foot in a bank. Additionally, you’ll find a number of different account types to suit your needs, including:

  • Traditional and Roth IRAs
  • Individual and joint accounts
  • Custodial accounts
  • Education savings accounts

There’s no fee and no minimum amount needed to open your brokerage account, and the cost to trade is much lower than that of your average brokerage firm. You will also have several investment options at your disposal, including stocks, mutual funds and EFTs, so you can diversify your investment and get the most out of your money. You will also be able to purchase partial shares, which is an unusual and inexpensive perk of this platform.

Another big boost ShareBuilder provides is its Service Team, which consists of real people who are ready to answer any questions about your investments and guide you through the proceedings. There are also automated tools to help you track your accounts, such as a portfolio analysis tool, an investment screener, and stock and fund ratings to aid you in making informed choices. The ShareBuilder app even allows you to conveniently trade on the go.

The Cons of ShareBuilder

Though the fees are low, there are quite a few associated with ShareBuilder investing. You will pay a fee for each trade, investment or transfer you make, and the amount of the fees involved can occasionally make this a more expensive route to take.

Another downside to ShareBuilder is that you won’t have access to all the benefits of the platform unless you sign up for an advanced plan — you will have to pay a higher fee every month to receive the exclusive perks. ShareBuilder also does not offer extended-hours trading, and some of its assistance and research are not as thorough as those provided by other full-service brokerages. This makes it necessary for you, the investor, to put in your own time and research to avoid making a poor investment.

ShareBuilder is geared toward beginner traders who want investments made automatically and to have a somewhat hands-off approach to trading. People who are active traders may have difficulty with the less intuitive trading tools and abilities, and this can be a big turnoff for serious investors who trade on a regular basis.

ShareBuilder vs Other Investing Companies

  • Price: ShareBuilder costs about average for investing, with trades at $6.95, and the options base fee is also $6.95. Options per contract are $0.75 and broker-assisted orders are $19.95.
  • Features: ShareBuilder offers some of the usual investing options, including stocks, options, ETFs, IRAs, mutual funds and bonds, although it doesn’t offer as many as its competitors.
  • Customer service: Since ShareBuilder is owned by Capital One, it does provide a high level of customer service, although it is not as personal as some of the smaller investing sites.
Fees Investing Options Minimum Investment STL Rating
$6.95 per trade Stocks, options, ETFs, IRAs, mutual funds, bonds $0 sharebuilder review
  • Best for: Beginners. Optionshouse offers training to help familiarize users with both Optionshouse and investing in general, and also offers education tools to help beginners learn the ins and outs of investing.
  • Price: Optionshouse has one of the cheapest investing options, with trades at $4.95, and the options base fee is also $4.95. Options per contract are $0.50 and broker-assisted orders are $25.
  • Features: Optionshouse offers all the typical investing options, including stocks, options, ETFs, IRAs, mutual funds, bonds, Forex and trading on the International Stock Exchange.
  • Other highlights: Optionshouse is currently offering a deal of up to $1,000 in free trades for 60 days if you fund an account with Optionshouse.
  • Customer service: Optionshouse has some of the best customer service in the investing industry, especially when it comes to beginners. It is one of the only services to offer training so users have a better understanding of the site.
Fees Investing Options Minimum Investment STL Rating
$4.95 per trade Stocks, options, ETFs, IRAs, mutual funds,
bonds, Forex, International Stock Exchange
$0 optionshouse review

  • Best for: Beginners. TradeKing makes investing easy and offers a lot of education about investing, so you can make the best decisions when it comes to your money.
  • Price: Trades are $4.95, while the options base fee is also $4.95. Options per contract are $0.65 and broker assisted orders are $20.
  • Features: TradeKing offers all the typical investing options, including stocks, options, ETFs, IRAs, mutual funds, bonds, Forex and trading on the International Stock Exchange.
  • Other highlights: TradeKing doesn’t require a minimum balance, which is a nice feature that a lot of investing sites don’t offer. It also offers an easy-to-use platform and a mobile app, which are both benefits for beginners.
  • Customer service: TradeKing offers customer service both for technical issues and when you have questions about trading. It has brokers on hand to help with any of your investment questions.
Fees Investing Options Minimum Investment STL Rating
$4.95 per trade Stocks & options, ETFs, IRAs, mutual funds,
bonds, Forex, International Stock Exchange
$0 best credit repair


How to Use ShareBuilder

To start trading on ShareBuilder, you’ll need to choose which type of account you want to open. You can select an individual or joint account, or set aside for your retirement with a traditional or Roth IRA (both of which are nontaxable). You also have the option of investing for a child by using a custodial account or education savings account.

At this point, you will also need to select the number of automatic investments you want to make per month, along with the amount that each investment should be. Then, depending on how many trades you plan to make each month, choose your plan (Basic, Standard or Advantage). If you plan to make a high number of trades per month, you will benefit from one of the upper-tier plans, as the per-trade fee lowers as you make more trades.

Once you’ve opened your account, you can start building your investment portfolio by trading or purchasing stocks, mutual funds or ETFs. You also have the option of purchasing partial stocks. You can keep track of your investments by logging into the ShareBuilder website or using the mobile app, and you may have tracking alerts set up to let you know when market changes occur.

How Does ShareBuilder Work?

Since ShareBuilder is largely an automated brokerage platform, it works on a “set it and forget it” principle — you use the Portfolio Builder tool to set your goals and preferences, and you’re given options you can select to diversify your investment portfolio. Then, your automated monthly payments are used to purchase the types of shares you have specified. The work is done for you, so unless you change settings or designate different trades, purchases or sales outside of your normal monthly automation, your investments will continue on the schedule you have set.

Your bank account is linked to your ShareBuilder account so that investment deposits occur automatically. However, if you choose to sell shares or make withdrawals from your ShareBuilder account, you have to specify when and where you want those transactions made, and you are charged fees accordingly.

As your investments are being put into stocks, mutual funds and ETFs, your profits will vary with the changes that occur in the stock market. Therefore, it is critical to manage and monitor your account with ShareBuilder’s tracking tools so you can make trades that are in line with your investment goals.

What Are ShareBuilder’s Fees?

ShareBuilder does not require any fees to open an account, and there is no minimum initial investment. There are also no fees for inactivity or annual maintenance. However, a number of fees do apply to trading and investing:

  • Online trades: $6.95 per trade
  • Investments: $3.95 per investment
  • Portfolio purchase: $18.95 per portfolio
  • Options trading: $6.95 + $0.75 per contract
  • Mutual fund trade fee: $19.95 per trade
  • Broker-assisted trade fee: $19.95 per trade

Additionally, ShareBuilder’s plans, each with a different monthly fee, can reduce the amount of fees per investment. The fee schedule for each plan is as follows:

  • Basic: The Basic plan has no monthly fee, but you will be charged $3.95 per investment. This is an ideal plan for those who are making only one or a limited number of investments per month.
  • Standard: This step up from the Basic plan costs $12 a month, but you receive six free monthly investments (and pay only $2 apiece for those after the six).
  • Advantage: For those who intend to make numerous investments each month, this plan is the most cost-effective. It costs $20 a month but allows you to make 20 fee-free investments, and you’ll only pay $1 for each investment over the initial 20.

Common ShareBuilder Reviews

The main takeaway from most ShareBuilder reviews is that this investment firm is for beginning investors — or for those who prefer the autopilot approach to investing. The site tools and associated trading fees are not meant to accommodate someone who is actively trading on a regular basis.

However, for someone who is just starting the investment process, it is a simple way to jump on board. The fact that you can set your account to invest automatically ensures no need for persistent oversight or maintenance.

Additionally, most reviewers say the customer service department is both friendly and helpful, but its knowledge is pretty much limited to the use of the platform. The customer service reps are not necessarily financial experts, so traders need to come to ShareBuilder with some level of knowledge or have access to help from another source.

Lastly, one commonly noted advantage that most reviewers agree on is that the ShareBuilder site is easy to use. The platform offers your account info at a glance, allows you to navigate with ease, and makes basic automated investing as simple as it can possibly be.