Amazon has just released their Amazon Fire TV, a new box that you can connect to your TV that will enable you to stream all of your Amazon content, along with other services like Hulu, Netflix and others. With voice activation, immediate streaming and other cool features, it could be the next must-have streaming accessory. But does it measure up to Apple TV and Roku? We did some research to find out:

How Much Does Amazon Fire TV Cost?

To get the Amazon Fire TV box, it costs $99, which is around the same price as Apple TV and Roku, although it comes with more features. You can buy it and ship it here. Of course, all of the streaming programs that you can stream from it need to be purchased separately, although if you have an Amazon Prime membership, you automatically get a whole library of free movies and TV shows that you can stream through the Amazon Fire TV box. If you aren’t an Amazon Prime member yet, you can sign up for a free Amazon Prime trial here.

Is It a Netflix Killer?

It’s more of an Apple TV or Roku killer. Amazon Fire TV even streams Netflix, so it works with Netflix instead of against it. It also stream Hulu, Pandora, ESPN, Vimeo, Showtime streaming and more. You can also instantly rent and buy videos via Amazon streaming, which means that almost any movie or TV show is instantly at your fingertips.

How Does It Work?

All you need to do to use Amazon Fire TV is plug the box into your HDTV, connect it to your Internet and you are ready to go. The box is actually three times faster than either Apple TV or Roku and has four times the storage space, which are some nice extras to have. It also has voice-activated search and streaming, which can make it easier to find what you are looking for.

What Special Features Does It Offer?

Amazon Fire TV comes with ASAP, which lets you play videos instantly instead of waiting for the video to buffer before you can watch it. It also comes with Amazon Free Time, which allows parents to set up personal profiles for each kid that will allow them to choose the shows and movies the kids are allowed to watch.

You can learn more or order your own Amazon Fire TV here.